Our Case Studies
Mid-Sized B2B Tech Company
Google Ads (search, retargeting, display), Social Media Ads (Facebook, Instagram, LinkedIn)
A mid-sized B2B tech company saw a stagnation in lead growth and therefore decided to implement social and search ads into their marketing strategy. They contacted us to help set up and manage their ad campaigns.
We set up campaigns on Google Ads and on social media, including designing ad graphics, copywriting, and creating video ads. To support the ad campaigns, we redesigned their landing pages with more intuitive navigation to help with conversion optimization. Additionally, we set up analytics and reporting for each landing page.
Within three months, the company saw a 150% increase in ROI and a 200% increase in lead generation. With the new analytics and reporting, their team can now easily monitor sales attribution and the success of their campaigns and has an overall better understanding of lead quality and prioritization.
Mid-Sized eCommerce Business
Google Ads (search, shopping, display, YouTube, retargeting)
This eCommerce business was generating nearly all of its sales from paid social ads, its social media following, and through referrals. Their Google Ads, on the other hand, were failing to deliver a significant ROI. They sought our help for improving their ad campaigns and creating ad content.
We began by auditing their recent sales and conversions from their current ad campaigns to identify their best selling products and best performing keywords. Using this information, we focused the shopping, display and retargeting campaigns on these products. We conducted keyword research to pinpoint better keywords and improve ad copy. Additionally we designed new and improved display ads.
In less than two months, sales have already more than doubled. We predict that Google Ads will become their most effective sales generation channel in a matter of months.
Locally-Owned Realty Group
Content strategy and creation, on-page optimization, link-building, web maintenance
A small, locally-owned realty group needed help with improving their SEO and developing a better content marketing strategy to drive organic traffic and generate more leads and clients to be competitive with their larger competitors in the area.
First, we focused on revamping their website with a sleeker design and implemented on-site optimization. We utilized A/B testing to finalize the landing page design and CTAs. To help with improving their SERP and unique, organic traffic, we worked on a long-term strategy for earning more white-hat links.
Next, we audited their blog posts and social media channels to identify the best performing content pieces. This helped us with creating new content and establishing a comprehensive content marketing strategy for their team to use as a roadmap.
Over the past six months, organic traffic has increased by 300% and they’ve seen an increase in followers and engagement rates on each social media platform. Additionally, the site now ranks for over 250% more relevant keywords than it did six months ago.